Affiliate Links: Measuring Clicks Through Earnings

Affiliate links connect a publisher’s clicks to a merchant’s sales, but clicks alone rarely explain earnings. This guide explains how affiliate tracking works, what “clicks” can and cannot measure, and how to validate reports using link parameters, cookies, and attribution windows. Readers will learn practical ways to audit tracking, interpret metrics like EPC and conversion rate, and avoid common reporting traps when health-related content drives referrals.